ADKAR Model: the Human Side is the Key to Change Success

ADKAR Modell: Az Emberi Oldal a Változások Sikerének Kulcsa

Change is a part of life – both at organisational and individual level. While technical and process factors are important, the real challenge of change often lies in the resistance of people. The ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) focuses on this dimension and provides solutions for successful change management by focusing on the human factors.

Why are people the biggest challenge?

Resistance to change is a natural human reaction. Ancient parts of our brain, such as the amygdala, can perceive change as a threat, triggering anxiety or stress. People prefer the security of the familiar, and an uncertain future can be frightening.

David Rock’s SCARF model also highlights that during change, people’s needs, such as status, autonomy, attachment or the need for equity, can easily be compromised. If these are not given adequate attention, resistance increases. The ADKAR model helps you see the important steps of change. It gives direction and support to staff and managers during change.