SCARF Model: Understanding Human Reactions to Change

One of the challenges of change management is managing people’s natural reactions. David Rock’ s SCARF model(Status, Certainty, Autonomy, Relatedness, Fairness) is a neuroscience-based framework to help understand why people react in certain ways to change. This model sheds light on the psychological factors that determine people’s motivation, engagement or even resistance to change.

Five Dimensions of the SCARF Model